YouTube Video Marketing
You present most of your video content on YouTube channel. It supports to think of it as the homepage of your YouTube web presence. At the same time, many people will discover your individual videos through search, it is essential to get them onto your channel page, where they can subscribe and browse your content.
Below are some giant do’s and don’ts when it comes to YouTube channel structure and layout.
Do research on target audience! It is necessary to invest your time into researching how your target audiences get engaged with your various videos. By segmenting your content into different subjects aimed at specific audiences, you will create a more natural and simpler experience for those browsing your channel. Mixing up videos intended for a corporate market with those aimed at the end consumer, for example, is something to avoid. Think about what you’re trying to achieve with your channel and how you can engage with your audience in a way that will deliver that message.
If you consider any social network, you will find that the success is just because of consistency. Users have come to expect regular content and therefore implementing a schedule can be helpful. Suppose you may decide to upload one video a week. Ensuring that video is published on the same day and at the same time each week means that your subscribers will come know when to expect the next installment from you.
Order of Content
As tempting as it is to show off your biggest videos and how many views they’ve received if they’re no longer relevant or part of your current content strategy, it makes no sense to overly promote them. Whilst your big ‘hero’ videos will undoubtedly feature at the top of your YouTube channel it’s important to know when to switch focus and move on. Keeping old content at the top of your YouTube channel for ages can quickly create the impression you have nothing new to shout about and actually put people off.
Understanding SEO for video
Like Google, Yahoo and Bing, YouTube is also a powerful search engine and thus it is important to optimize your videos for the search terms your potential targeted audience will be using, as well as making your videos as clickable and enticing to anyone browsing as possible.
A relatively small percentage of viewers will click through to your website after watching your videos and tend to engage with your business through the YouTube platform itself. In this way, it’s sometimes helpful to think of YouTube like a second website, instead of a strategy for generating referral traffic.
Let’s look at several elements of a good video SEO strategy.
Titles and Tags
Spend some time titling each video properly, creating a thumbnail that will entice users to click through and watch, and add useful information or links to the description box beneath each video. You will also have the option to tag your videos, so make sure you spend time looking into which keywords will be most useful. Something like the Keyword Planner Tool from Google will assist with the identification of keywords that will help to drive the most views to your content.
Including keywords in the title of each video will help users to understand what to expect, as well as ensuring that the algorithm YouTube uses will rank them appropriately. Also look at the landscape of video content overall. Reviews, how-to’s and unboxings are extremely popular, so if your video includes any of those elements, make sure you include them in the title. Again, incorporating keywords into the description of each video is important, but don’t include too many. Once in the first 20 words and 2 or 3 times after that will be sufficient as long as you keep it natural.
Captions and Transcriptions
Adding captions and transcriptions can boost SEO. Spending some time doing this will not only make your video accessible to a larger group of people, including those for whom English is not their first language, it also allows Google to fully understand what your video is about. From there it will analyze keywords accurately and reflect this in search relevancy. Don’t rely on the auto caption tool as this isn’t reliable and can often misrepresent the content of a video.
Make a point to regularly look at the analytics feature on your account. This will highlight what you’re doing right and what isn’t working quite so well. It will also show you how viewers are finding your content, which is invaluable information. It’s important to establish goals and key performance indicators from the outset. Click through certainly aren’t the only measure of success so try to measure viewing time and also time spent browsing your channel to gauge success.
We are from Video Explainer Pune. If you want to create some good explainer videos to upload it on YouTube then do contact us.