YouTube is the perfect example of where technology can take you and how great its advancements are. Who would’ve thought that a platform, created to share a couple of videos, could become a household name and a vast platform for people with creative minds, eh? Well, that’s the power of the internet and a brilliant piece of technology. YouTube is the reason why we get to witness content created by global stars like MKBHD, Logan Paul, Casey Neistat, PewDiePie, BB ki vines, KSI, etc., to name a few. Not only is YouTube a source of entertainment, but whenever we need tutorial videos, YouTube comes to the rescue. I can think of countless situations when i turned to YouTube to learn something and make decisions, rather than books or friends. That is the kind of impact YouTube has created over the lives of millions globally.
The bad part is, everything has both a positive and negative side, don’t they? When it comes to YouTube, there’s a BIG negative aspect, and I’m not just talking about the weird videos. The content that creators upload on YouTube are their own masterpieces but a lot of people try to simple copy and paste; there are a lot of weirdos out there who just try to copy the content of one video and upload it as their own videos. Pathetic, right? Well, this is why a lot of people have a question, that how does YouTube stop Copyright materials from being uploaded on YouTube? That is what i hope to answer in this blog, so let’s go!
How Does YouTube Fight Against the Copycats?
It’s like asking the recipe of KFC which is their best kept secret in the world. (Do you know the secret?)
YouTube is very serious about copyright issues, it has faced many lawsuits because of it. It will never disclose what technique they use to track same videos. There are bunch of high paid engineers who work on this process. They only give a brief idea of how it works, here it goes,
Each media company or a copyright owner such as Warner Bros. Entertainment, Columbia Pictures (company), T-series, Sony Music Entertainment (company) etc. who publish original music or videos on youtube submit a part of their each content called Digital watermarking which youtube calls it as content ID.
YouTube stores the digital watermark or content ID of all copyright owners and stores it in their database.
If someone uploads a new video, depending upon many information such as location, title of video, keywords, length, format etc . the background process scans the new video with already present content ID. If the content ID match is found in new video, YouTube sends a warning immediately or within 2 or 3 hours after the upload. This process is very accurate and it is found very efficient so far in avoiding same or restricted content being uploaded.
Content ID – The Cavalry
Have you ever had one of your videos taken down from YouTube or your soundtrack removed because you violated copyright laws by using someone else’s music or video footage? Have you ever wondered how YouTube is able to uncover all the videos that break copyright laws, with over 35 hours of video uploaded per minute? The answer is a little system that YouTube likes to call Content ID. Read on to learn more about Content ID, how YouTube uses it to find videos that use copyrighted material, and how many copyright violations have been claimed as a result of the service.
YouTube first announced their Video Identification technology, which has since become known as Content ID, three years ago. The technology consisted of audio and video matching tools that match each and every video uploaded to the site against video and audio content provided by content owners (i.e. networks, record labels, film studios, etc.). If YouTube finds a video in which copyrighted materials are used, they take whichever action the content owner has indicated. Actions include blocking the video entirely, tracking the video, or monetizing the video.
One of the most surprising things about Content ID, for many YouTubers, is the fact that many content owners, rather than blocking videos using their video or audio, opt to make money off of these videos. Ad revenue on videos that use copyrighted content is split between the content owner and YouTube and accounts for more than one third of ad views on YouTube, according to recent data stating that YouTube ads get 2 billion views per week. Content owners used to jump quickly to block copyright material, but these days they are more inclined to make money off of the “free advertising” from parodies, tributes and fan videos.
According to the YouTube blog, “Rights holders who claim their content with Content ID generally more than double the number of views against which we run ads, doubling their potential revenue. And we’re seeing media companies make the most of this revenue opportunity – in the last quarter alone, claims to make money from videos increased 200%. Content ID contributes more than a third of YouTube’s monetized views each week, and overall, the revenue generated by Content ID is financing the ongoing creation of culture, both by established artists and new ones.”
What do you think about YouTube’s Content ID technology? Do you like the idea of content owners making money off your videos that use copyright material, rather than blocking them entirely?