Videos have proved to be the most efficient and enticing form of media, for sure. They are at the top of their game when it comes to offering viewers or customers with an enriching experience. Enriching in terms of providing visually appealing content, which is informative, helpful and also entertaining, in a way. But what goes behind making such a great video? Well, starting out with editing is the first thing that comes to mind. Videos need to be perfected with some post production techniques with some awesome tools to help you achieve that clicks attracting video.
- Pull focus – (for Adobe Premiere Pro CC) this is significant when working with text because having text or multiple elements tends to confuse the viewer as to putting focus on a single subject. Here, you can dim and blur the background in order to pull focus on text, images or pop ups in the foreground. You could also use keyframes to gently animate in and out of this. You could lower the opacity of the background, say 75%, to make the text stand out. One more thing that you can do is search for an effect called the Gaussian blur, in the effects panel. This will add a slight glass, out of focus field to the background. You could increase the blurriness of the background just pretty gently. Choose the option ‘repeat edge pixels’ to avoid getting any black shadow. Another thing that you can play with to get some glassy looks is adjusting the blending mode on the text. By default it is set to normal, you could change it to something like overlay. You can use this thing for text, icon, thumbnail and a variety of other things.
- Gentle motion – if you are working with a photograph on the timeline, you need to provide smooth transitions regarding movement of the picture as in a slideshow. You can use scale and position keyframes so that it gives out that gentle slideshow like movement in and out of pictures. This is great of you want to keep the flow of the video going in a smooth manner. It also keeps still frames engaging for the viewer. You could freeze the image but adding gentle keyframes add some life into it. So, if you go this scale keyframe and turn it on, it will add a diamond wherever your play head is, you could pull it and position it at the beginning, then you can another keyframe, perhaps goes a few seconds later where you zoom out of the picture. Now, when you play the clip you would see a better version with your still image moving in a fluid fashion thus infusing another dimension to your video. You could right click on the keyframe and choose the kind of transition you want like ease in or ease out.
- Audio ducking – there’s a simple way to duck audio amongst a list of methods to do so. It is visual pull of the volume line. It allows you to visually dip in and out of important moments, which could be transitions and voice overs. For instance, you have an outdoor clip and you don’t want the city noise getting in the video. What you can do here is just zoom in on the timeline and you will see the sound levels as waveforms. You could just point on the scale and you’ll see an arrow through which you can add keyframes or dots. Then you can add another dot along the line separating out a section of the timeline. You could pull one down creating a gradual ramp from regular volume to -15 decibels or whatever you decide it to be. You can keyframe some gentle ducking animation of the volume. You can also see the same thing in your effect control panel, instead of doing it on the line you could simply add keyframes here. But lines work best when dealing with multiple clips. Don’t forget that you can fade audio in or add keyframes on the audio that you bring in to make it go from quiet to loud.
- Sound design – sound design is an entirely separate feast but you could experiment with sound effects in pretty much the same way as with images. You could exaggerate by adding external sound effects from the internet or some other source. Sound is actually half of the whole glory of your visual work. So, you should definitely consider exploring sound design and learn to add some new sound effects in your video, like in YouTube videos, you have an entire library of audio clips to add onto your video.
- Vignette – if you are ever working with a clip that has pretty clear, blue, open skies, then a really great way to bring focus on the subject and make your colour grading pop is going to the lumetri colour panel and into the vignette section. Vignette is basically a shadow around the corners and edges. Some cameras might capture this naturally depending on the kind of lens. It is an aesthetic choice, however, to go with vignettes as it might not appeal to some people. You can adjust the amount to be stronger. This helps you to get a kind of gradient on the clear sky area, which helps bring focus on the subject. A subtle vignette can go a long way to enhance the overall colour appeal of certain scenes and pictures.
Now let us look at some generalised tips, that you need to take care of, to efficiently edit your video,
- Colour grading – different tools and applications have different versions of the colour board, where you can choose the right shade from the colour spectrum. Also you could set the colour saturation and exposure levels to make it more vibrant.
- Custom luts – when you want to change the whole colour space of the video or the colour profile. Custom luts feature is basically available in Final Cut Pro X. It allows you to custom luts from a panel and then click on show. It brings a drastic change to your clip and makes it a whole lot more cinematic and a lot more crisp.
- Speed ramp – this is pretty much another word for slow motion. The simple version of speed ramp involves cutting a part of the clip then change the speed to a faster or slower moving rate. You could make the movement more fluid by choosing the option, jinx to optical flow’.
- Transitions – very easy to do. Just adding your favourite transition effect adds definition to change of scenarios. You could simply drag the effect on to the timeline.
- Style kits – these are pre animated templates which you can directly use in your video to make it way more interesting.