If we compare traditional marketing tools with marketing through animation videos then animation can appear a little mysterious and scary. But trust me marketing through animation can attract a huge audience and convert your potential clients into your customers. But because animation videos are new in the market, there are a lot of myths hanging around out there which you are bound to have heard at one point or another.
By listening to the myths don’t be afraid to introduce animation into your marketing strategy! You might miss out something which is a truly exciting and can engage your audience.
‘Cartoon’- this is the first word when animation strikes one’s mind. An animated video need not be cartoony/funny/kiddy. Animated video provides you with a wide variety of graphics which can see in every single piece of video content nowadays whether live action or animation.
Animated video can be really fashionable! Sometimes your business or particular campaign needs something a little cartoony so that the message is conveyed in more humorous and approachable tone but this is in not the only option when it comes to animation.
Now, the cost thing is a really tough one for a lot of us to get our heads round. If you ask 100 people how much does animation cost, the likely result would be that 50% say it’s really cheap because ‘it’s just drawing’ and the other 50% think it’s expensive and ‘never affordable in a million years.’
If you hire a salesperson for Rs.10k a year they will pay for themselves numerous times over – this is the same investment as with animation. Still, it doesn’t have to be costly. Cost can be saved by having a go at creating content yourself (not always the wisest investment!) or being able to focus on the core of what is important for your campaign goals and trim the edges where necessary. Again, this is governed by the skill of a good animation company that can find an artistic treatment that works for the clients’ requirement and budget.
Okay, we just touched on this in the previous myth and we don’t want to contradict ourselves but it’s still worth talking about! This is the other side to the cost opinion spectrum and the easiest way to explain it is: you get what you pay for. It takes more effort both on the part of the client and the studio than you might realise to bring your animation together.
Bearing this in mind, when you’re prepared to invest in animation as a marketing path and you find a quality studio that you can trust to deliver the best on-brand message for you, you’ll be amazed at the experience and the results!
As much as we would love this to be true, the hard work is done by the animator themselves; the computer, tablet and software are all just tools. All of the creativity and imagination comes from the brain of the animators, computers are getting pretty clever but they don’t have imagination and creativity down just yet!
Just because you can get your hands on a computer and some animation software doesn’t make you an animator. When you work with a studio like VideoExplainerPune you’re investing your budget in years and years of production expertise and training in the principles of animation which are nothing to do with computers and software – it’s about mimicking life.
The final myth is one sometimes held by people who have already started working with us – “Another 30 seconds isn’t a big deal, right?” Wrong! We should have hammered the point home now that animation takes a long time – everything is planned not just to the second, but to the frame. Adding extra things in at the end is going to cost you more money, and take more time.
Often people tell us that they want a 30-second advert and then decide they want to cram in more stuff – sometimes they’ll say “it doesn’t matter if it goes to a minute or so”. Well, it matters! The animators have to animate every frame and at 24 frames per second, you’re looking at 720 frames per additional 30 seconds. On top of this, we may have to produce additional assets and environments and increase voice-over dialogue etc. People need to stick to the duration and understand that more time will cost more money.