Hey, guys! How are you all? I surely hope you are all doing well!
You surely watch videos on YouTube or Dailymotion, or binge watch movies and series on OTT platforms like Netflix, Amazon Prime Video, Hulu, Disney+Hotstar, Jio TV, Apple TV, and so on. Yes! The list feels like it will never end. You might also have listened to audiobooks and podcasts on different platforms like Prime Music, Spotify, Google Podcast, Gaana, etc.
So, all this is nothing but the media. Media is what we consume daily now and then. Whether you are feeling bored or tired, you scroll through the news feed on Facebook or you are about to watch. You spent so much time in the media. The media has become an irreplaceable part of our daily lives. Yes, you cannot leave without it. Trust me! From news to current affairs to watching movies or series or daily shows on television, the media has grasped our minds and is keeping us hooked into it.
Well, photography is also a kind of media. It is static media without any motion.
Without any further delay, I would like to introduce you to the media.
Meaning of media
Hey! Do you know about the term “media”? We are here, even if you do not know, we are here to let you know.
In simple words, the media is a system of communication and interaction where we try to convey and express a message, an idea, or any piece of data to the masses or a specific audience. For example, a video can be made for a particular group or class of people who can relate to it, or a kind of video that can connect with the masses all over the world.
Media can come in various forms, whether it is a short video, an advertisement, or a commercial. It can be a movie or series too or may be an audio book or a recording. Music or news, which we usually listen to through television or radio, is also a kind of media.
Today, technology has improved rapidly. We are accomplishing things that we previously thought were unattainable. We can store media, play it and watch it whenever and wherever required. For example, if you are an OTT platform subscriber, then you can watch your favourite series or movie with just a few clicks. Isn’t this so simple?
Outreach to the media itself is remarkably high now. Most people have smartphones, if not everybody. They can get access to their desired media with just a few taps. Thus, the media can act as a powerful tool to contact the masses. The media nowadays is also responsible for setting the current trends in our day-to-day lives and lifestyles. So, it cannot be denied that the media has a profound influence in shaping our culture and lifestyle.
World is diverse. There are so many countries, so many languages, and varying cultures. The media is doing a wonderful job here. It is acting like a bridge in connecting diverse cultures all over the world. People can watch and feel each culture’s diversity and vibrance.
The media is also proving to be a fantastic way to impart education as well. People are learning through videos available on YouTube or they have taken subscriptions to online video lecture platforms for academic purposes.
Thus, the media is an all-around aspect of our lives.
Here are some examples of Media Production of our company: Corporate Video Production Company Mumbai
About Media Production
The creation of media encompasses the use of a variety of audio and visual formats, including audiobooks, snippets, movies, promotional ads, and more.
The media is disseminated through social media sites like Facebook and Instagram, streaming video services like Disney+Hotstar and Zee5, as well as through radio, cassettes, CDs, television, and any other kind of media creation, as we have also discussed earlier.
The media affects people’s lives in significant and crucial ways every day. That is true, of course. Political, social, and lifestyle concerns are all influenced by the media. In addition to being used for amusement and advertising, the media is a crucial source of knowledge about current affairs and what is happening around the globe.
Media production is a very tedious job. There are several issues and factors that one needs to take care of to produce the desired result.
Types of media production
As we have mentioned earlier, a media can be anything. It can be just a simple photo, or it can be an audio clip, or a video, or a movie, or an ordinary video.
Below are the different types of media that we can explore with ease.
Various online publications can be found all over the internet. The article itself, like the one which you are currently reading, is also a type of media. Publishing includes publishing digital books, comics, references, blogs, and research papers.
Do you love video games? Guess what? Video games are also a type of media that contains a mixture of audio and visual elements.
Videos and Animation
Television broadcasts, videos, and animation all fall under this category. For example, the short videos, also known as Instagram reels, that you watch on Instagram fall under this category.
Audio productions like podcasts, and radio broadcasts all fall under this category of media. Example – the podcast of your favourite coach which you hear on apps like Spotify.
Streaming media refers to getting access to media present over the server and internet. Amazon Prime Video can be seen as a streaming media.
I hope you can easily get by the name and recognize what I am trying to say. Yes, I am talking about films.
Music involves the recording, storing, production, and then distribution of music and songs.
Social media also constitutes the media. It acts as a digital communication system.
Interactive media is a type of media that you can interact with. Interactive media consists of an application like a native software application or any website.
As mentioned earlier, photography is still images.
Various phases involved in media production
Firms that produce and dispense media material are known as media production companies. Anything from periodicals to TV series to video games might fall under this category. Media production firms work with advertisers to develop advertising campaigns and other forms of marketing collateral.
These businesses are solely in charge of the development of a project, from the original great idea until its completion for the client. These media production firms offer services including the development of short online videos for web advertising, movies, radio, and television ads, and other media.
The outcome of media production is what goes to the right place.
Pre-production is a broad term that describes the activities carried out before the start of production. Depending on the methods and circumstances, this stage may or may not include certain elements.
Pre-production for a small video production firm could include everything that takes place before filming, such as client meetings, researching, storyboarding, schedulers, etc.
Pre-production is more particular for feature films and doesn’t start until other requirements, such as funding, the screenplay, casting, and main staffing, have been satisfied.
- Pre-production in this instance includes:
- Location research
- Identification of, and preparation for, props and clothing
- Identification and preparation of special effects
- timetable for production
- create a set
The first is a read-through of the script with the cast, the director, and any interested parties.
Production in the context of cinema and video refers to the phase of the process during which material is filmed. When most people conceive of a movie being created, they see performers on set, cameras rolling, etc. The major photography stage is another name for the production stage.
The “point of no return”—the time at which abandoning a large-scale feature film is no longer economically sustainable—is marked by the start of the production phase. At this stage, completing the project is usually more cost-effective than dealing with the financial consequences of cancelling it.
Naturally, the aim of main shooting is to capture all the necessary pictures, although “pick-up” photos are frequently taken in post-production. Pick-up shots could be necessary if a mistake is found, the script is changed (this is uncommon), or even if the actor’s performance is judged to be subpar.
The planned production design has been documented and recorded. Any Modifications to the production process, as well as annotation on media codes and norms, may be incorporated in the production design as per requirements. Production can be a collective effort with members allocated to certain tasks, or it can be an independent process. To reflect on and assess the outcome, written documentation and spoken feedback can all be employed.
The third and last significant stage of the process of production is post-production.
Numerous things can occur during post-production. Typical duties consist of:
- editing video clips
- modifying the soundtrack, including music, sound effects, etc.
- Including graphics and titles
- colour and exposure adjustments
- Incorporating special effects
- if necessary, reshooting specific sections (“pick-up” shots)
In some circumstances, post-production is as simple as selecting and organising the appropriate sequence of film. However, post-production is typically a laborious task that takes more time than the original manufacturing process.
The product is offered to the intended market in a particular setting. The designer and/or collaborators will seek suggestions for subsequent performances based on how the general audience responds and engages in deep reflection at this level.
The final media product is distributed to the public through several techniques, depending on the type of media material.
Depending on where it is distributed, media dissemination may also be expensive. They occasionally receive sponsorship as well.
At this stage, the media product’s efficacy is determined.
So this was all about the phases of media production. Isn’t it tedious? But you do not have to perform all these. As far as media production is concerned, there are plenty of media production companies out there who will do the job for you.
Now, in this write up we are going to share with you the top 10 media production firms in Pune.
List of Top Ten Media Production Firms in Pune
1. Video Explainer Pune
One of the top media production businesses in India is Video Explainer Pune. They are knowledgeable and skilled. They demonstrate high-caliber media material. To handle the production of the media, they are among the top editors.
You can trust Video Explainer Pune. They have really produced some impressive results.
2. 24 Media Fusion
In Pune, India, 24 Media Fusion(P) Ltd. was established in 2002 as a multimedia production company. To date, it has created more than 200 video films that span a wide range of genres, including corporate videos, TV commercials, documentaries, commercials, training videos, and safety videos.
Website: 24 Media Fusion
3. Fortune Media Production
Fortune Media Production is also one of the best media productions who provides a plethora of services. Check out their website to know more.
4. Aperture India
They are a group of filmmakers, writers, and photographers who are excited about recording moments, whether they are commonplace or “special,” our own or someone else’s.
Aperture India, founded in 2004 by Alakh Niranjan, has become a recognised brand serving industries as diverse as IT, production, commercial, education, construction, and Hollywood.
Website: Aperture India
5. Elite Enter Media International
Through the production of movies, documentaries, unique websites, and the growth of your social media presence, they can convey your story.
They create advertising for web channels, radio, and television to help you sell your goods, promote your services, or raise awareness for your causes.
We can strategically and specifically market your brand.
Website: Elite Enter Media International
6. Valencia productions
Valencia productions is also a good media production company situated in Pune, Maharashtra.
7. REAL2REAL Studio LLP
Real2Real Studios also provides media production services. Their after-service support is extremely good and appreciable.
8.Jallosh Media Works
The Jallosh group is a highly qualified, accommodating, and innovative production team for all content demands. They were hired to produce an explanation film for a product, and they did an excellent job of meeting the client’s demands. Their knowledge of numerous social media platforms and digital marketing is helpful when running an online campaign. Their options are economical.
9. Alive Films
They have earned the respect of marketers and our colleagues throughout time for our love of originality, elegance, and excellent production value. They are appreciative to work in a field that allows us the ability to pursue creative endeavours.
10. SBI Productions Pvt. Ltd
One of the top film production companies and video advertising firms in Maharashtra is SB Production Pvt. Ltd. In 2010, it was founded with the director Shankar Barve’s key principles in mind. The 12-year anniversary of SB Production Pvt. Ltd.’s brilliance. Additionally, SB Production is a member of the Maharashtra government panel.
That was all about the Top Media production Companies in Pune. To get more such informative blogs, please visit our official website.